Transformative Change for Leaders and Organizations

Tua Pelli

I combine deep human understanding with business acumen. Executive Coaching & Leadership Therapy for those who want to move from reacting to the world to acting with intention, insight, and strategic clarity.

Change begins with awareness and grows through courage.

As a leader, you navigate complex decisions and demanding roles daily. But even the most experienced expert can face moments of uncertainty, pressure, or internal barriers. Leading others requires that you first can lead yourself.

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Licensed Psychologist & Psychotherapist with Business Focus

With over 25 years of experience supporting leaders and experts across the Nordics, I know that sustainable change doesn’t happen on the surface. It requires a partner who understands both the logic of business and the depth of psychology. I am a Licensed Psychologist (MSc in Psychology) and Psychotherapist specializing in Work and Organizational Psychology.

My strength lies in my duality: I possess the clinical competence to handle psychological challenges (stress, trauma, personality dynamics), but I also have solid experience in the corporate world. I understand the language of the boardroom, yet I see the human behind the numbers.

I offer more than just tools for the moment. I offer a space for insight, understanding, and action. Whether it involves breaking destructive patterns, managing a crisis, or building a performance culture, I help you and your organization find your direction again.

My goal is for you to feel safe enough to dare to challenge yourself—and competent enough to lead others through change.

Languages: I work fluently in Swedish, Finnish, and English.

Take the step from reaction to intention. You are welcome to contact me!

LET`S TALK! Send me a message or call me.

Tua Pelli
+358 40 511 86 19
tua.pelli@outlook.com

My practice: Nybrogatan 34, Stockholm

Scientific Foundation – Human Approach

My work rests on a solid foundation of Work and Organizational Psychology as well as Psychotherapy (CBT, CAT, Schema Therapy). But theory is ineffective without a clear process.

We work based on four pillars to ensure results:

  1. Insight: We identify what is actually holding you or the team back.

  2. Compassion: We create a "Safe Space" for honesty without judgment.

  3. Direction: We connect your deeper values with clear business goals.

  4. Impact: We translate insights into measurable action and sustainable change.

Transformation begins with awareness and grows through courage.

 

Services

For executives and specialists seeking development, leadership therapy or strategic support.

Executive Coaching & Leadership Therapy

This is a sparring session for you in a demanding leadership position. We work with Cognitive Analytic Therapy (CAT) and Cognitive Behavioral Therapy (CBT) adapted for a business context.

We handle:

  • Pressure & Stress: Prevent or manage burnout before it affects decision-making capabilities.

  • Complex Decisions: Gain strategic clarity when the path forward is unclear.

  • Personal Turning Points: Manage crises, anxiety, or relational challenges that impact your role.

Format: We set up a process (e.g., 5–12 sessions) where we move from current state analysis to sustainable change.

 
 
 

For companies that want culture and leadership to drive strategy – not slow it down.

Management Team & Team Development

Cohesive teams are the core of future organizations. I help your management team build psychological safety and effective collaboration.

  • Diagnosis: We visualize the team's strengths, drivers, and obstacles.

  • Dynamics: Understanding how you influence each other and how roles are distributed.

  • Result: A team pulling in the same direction, with clear communication and trust.

Strategic Leadership Design

Your organizational culture should be a catalyst for your business strategy. We help you design and implement a tailored Leadership Model.

  • Behavior: We define the concrete leadership behaviors required to reach your goals.

  • Implementation:We ensure the model is measurable, understandable, and easy to implement in managers' daily lives.

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Trainings:

  • Leadership training sessions such as creating high-performance culture, behavioural feedback and ensuring psychological safety

  • Please take contact and we’ll discuss your needs in more detail.

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